Cape May Bird Observatory
Optics Sale

      Can you read the letters on this chart?


     C   U

     N  E  E  D

      N  E  W   

O  P  T  I  C  S

      Good!  Your vision is prescient!  No doubt you already know about Cape May Bird Observatory’s celebrated ANNUAL OPTICS SALE being held on March 15 and 16.  It’s just about the hottest thing to hit the optic’s world since Galileo stuck lenses in a tube.  People wait all year for this 2-day celebration in savings.

     But if you didn’t know about the sale, now you have the insider’s edge on outdoor worthy binoculars and spotting scopes.  Best in Show instruments, at Best of the Year prices.

     We’re talking top names, here.  Zeiss, Leica, Swarovski, Nikon, Kowa, Opticron.   

  CMBO specializes in offering the best instruments, at special member prices, all year round.  But during the Annual Optic Sale, CMBO and their optic manufacturer allies, pull out the stops. Come up with prices that read like a pricing error.

     Imagine, birder-worthy binoculars for under $50.  Why not buy one for every member of the family?  Great way to get the kids or grandkids interested in the outdoors.  Heck, at $50 a pop, buy a couple pairs to keep on hand for the baseball and football games, swim meets.

     There are waterproof binoculars for under $80!  And even CMBO’s most popular, mid-priced instruments are at discounted prices.

      How big a discount?  Unknown.  Negotiations are on-going with the optics manufacturers.  In fact, negotiations will even continue into the sale.

      Did I mention there will also be a table filled with closeout deals?  We are talking about new, quality binoculars and spotting scopes for “less than dealer cost”, a strategy that is going to insure that CMBO remains a not-for-profit organization.  These deals alone are worth the trip.

     But that doesn’t mean the organization runs on nothing.

     Look.  Let’s be honest.  You’re a consumer.  You’ve seen sales before.  You know that somehow, someone is making money on this event.

     Well, you are right.  Here’s how it works. 

     Manufacturers, who are sitting on lots of inventory, or who have new, but factory refurbished product that they cannot sell new, have to move stuff off the shelf.  They sell it to CMBO at a discount, they improve their balance sheet.

     They also know that the event is a fund raiser for us.  Being partners in our mission, they are further motivated to offer product at special, once a year discounts.

     Whatever savings the manufacturers pass on to CMBO, they pass on to buyers at the sale.

     So how do you, the buyer, make any money?

     You don’t.  You save it.  Hundreds of dollars on a high end Zeiss or Swarovski.  And since you are saving money, that’s money you don’t have to make to spend.  This means that the time you would have invested in making money can now be redirected toward going birding (or boating, or the baseball, football, or soccer game).

     Amazing.  Get great optics.  Get to go birding (or whatever).  Don’t need to work.

     This is precisely the way life was supposed to be.

     Give thanks to those Optic’s Wizards at CMBO for making the world a better place.

     CMBO’s Annual Optic Sale coming your way - March 15 & 16.  Doors open at 9 AM but the line up starts (outside) well ahead of time at CMBO’s Center for Research and Education (mile marker 15.8) at 600 Route 47 North (for those reliant on their GPS, try 600 N. Delsea Drive), Goshen, New Jersey. 

     First important note: you need to be a current Cape May Bird Observatory or New Jersey Audubon member to take advantage of sale prices.  You’ve got plenty of time to stop in at our centers or you can join online now.  Or, you can wait until that day at take the time to join when you get there.  But that's valuable time that you could spend looking through optics.

     Second important note:  there are no mail orders, advance or phone orders - this is an “in person” sale.

     And all this time you were worrying about what to do with this year’s tax refund.  CMBO’s solved this problem for you, too. 

    If you want to join in person, stop over to the Cape May Bird Observatory, located at 701 East Lake Drive overlooking Lake Lily in Cape May Point (609.884.2736), open 9:30 a.m. to 4:30 p.m., every day except Wednesday (closed on Wednesdays until April) or you can head to the Center for Research & Education which will be open 9:30 a.m. to 4:30 p.m. everyday except Sundays & Mondays but not until March 1.  Or just stay comfortable where you are and join online www.BirdCapeMay.org.  

     I’ll be there both days of the sale so please, stop by and say hello; let me know you found out about the sale on our website.

 Pete Dunne