Encouraging Ecotourism & Agritourism in New Jersey

Encouraging Ecotourism & Agritourism in New Jersey


Agritourists and ecotourists are looking for the natural, historical, and cultural heart of the place they are visiting, and their defining principle is authenticity. They are interested in what is real, and they want to be immersed in a rich natural, cultural, or historical experience. What better place to experience this feeling of natural heritage than a farm?

Good interpretation of the natural resources on the farm, including the wildlife that lives there, adds immensely to the learning experience and overall enjoyment of the farm visit. A satisfying experience that meets visitor expectations will generate repeat customers and positive word-of-mouth recommendations.

With this concept in mind, New Jersey Audubon (NJA) offers birding field trips to individual farms that exemplify good conservation practices on their land. By helping NJA offer field trips to farms where we’ve done habitat conservation work together, farmers become better educated on the ecological concepts of habitat restoration. And by creating habitat on the farm that provides good birding and wildlife watching opportunities, farmers attract visitors who become new clientele for their produce and products.

NJAS is building agritourism and ecotourism opportunities to strengthen the position of the New Jersey farmer and the rural economy, as well as to support wildlife that need the farms to survive. Please check NJAS's calendar of events regularly for a list of farm trips.